Writing a nonfiction book can be a great strategy to increase your brand visibility, get new speaking opportunities, build your platform, expand your reach, and get new clients, but simply writing the book isn’t enough. You have to sell it, too! Otherwise, simply penning the pages can be a colossal waste of time.
Business guru extraordinaire, Amy Walker of Amy Walker consulting, says, “Here’s what I’ve observed. Many of the books are too short, not that good, or poorly edited or designed. They truly aren’t helping that business owner. In some cases, I was interested in having them on my radio show or podcast, but after reading the book, I changed my mind.”
Then there are the folks who do a good job on the book itself, but don’t consider the book’s role in their broader business strategy. Their great book doesn’t lead to any of their products or services. It might continue to sell a few units a month, but promotion is a bit of a waste because a standalone book will never earn as much as their programs or products.
So, what’s the solution? You have to write books that sell.
If you want to know how to do that and have a strategy in place for it to grow your business, check out these two short parts to our free training by Angela Eschler and Amy Walker, “How to Write a Nonfiction Book that Sells.”
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After you’ve watched the videos and would love a free consultation about your angle, audience, and publishing goals, simply contact our award-winning team and get scheduled with one of our nonfiction experts.