Guest Post by Tristi Pinkston Of all the questions I’m asked about marketing, foremost is this: “How do I set up a virtual book tour?” (Okay, the very first question is, “What the heck is a virtual book tour?”) It’s something you definitely need to know—and here are...
Book Promotion/Platforms
Un-bore Your Site: Hook—and Keep—Fans
Strategies to Pull Fans into Your Online Universe by Amy Maida Wadsworth Ever bought one of those re-releases of your favorite movie on Blu-Ray, even though you already have it on DVD and VHS? Come on, admit it. You can’t resist the hours of exclusives complete with...
Online Book Marketing, Part 2
Real Connection Amid the Chatter Book Marketing Part 2—More Online Play By Rachelle Christensen Previously we talked about the big names in social media. If you’re going to be anywhere, be in those places. But once you’re comfortable, go ahead and expand. The web is...
You Got Swag? In-Person Book Marketing Tips!
You Got Swag (Or at least you’d better … tips to in-person marketing) by Rachelle J. Christensen We’ve covered the basics of online and social media marketing (outside of Amazon ads). We know the websites to go to, the places where you want to make yourself known. But...
Hitting the Top 100 on Amazon Lists
Metadata & Categorizing Kindle Books Guest Post by Heather Moore Once you have your most-excellent manuscript edited, your cover designed, and the interior formatted into a mobi file, you are ready to upload to the Kindle platform on Amazon. And here’s where the...
Take Your Book on the Road—from Home!
Guest Post by Tristi Pinkston Of all the questions I’m asked about marketing, foremost is this: “How do I set up a virtual book tour?” (Okay, the very first question is, “What the heck is a virtual book tour?”) It’s something you definitely need to know—and here are...
Un-bore Your Site: Hook—and Keep—Fans
Strategies to Pull Fans into Your Online Universe by Amy Maida Wadsworth Ever bought one of those re-releases of your favorite movie on Blu-Ray, even though you already have it on DVD and VHS? Come on, admit it. You can’t resist the hours of exclusives complete with...